All the data that is used in the Customer Value Maximization Platform is absolutely secure.
Everything is stored in a separate data store on a private cloud (Amazon EC2 cloud, AWS, Azure, Softlayer, Digital Ocean, etc.) specific to your enterprise. All Compute and Storage Nodes are provisioned dynamically based on useage. The entire App scales horizontally.
The Customer Value Maximization Platform uses a shared-nothing database architecture that makes it impossible for anyone else to access your data. Even the credentials are set up by your IT team cannot be accessed by anyone else. The entire session between your business users and the remote servers is secure and immune from unauthorized access. The application is securely hosted with industry standard data security encryption protocols and standards.