FEATURES AND BENEFITS
The Customer Value Maximization Platform is a Business Application that seeks to cut down the complexities that currently inhibit the process of engaging with customers.
It requires zero training and we pride ourselves on this. It has been built for business users. No tech geek lingo here and neither is there any analytics lingo here. You don’t have to understand the difference between logistic regression, a linear regression or a segment or anything else. It does not matter. All the heavy lifting is transparent to the users.
You can intelligently segment customers without even knowing the basics of analytics!
The whole platform works completely on the cloud. It is pay for use without any capital investments. All your customer master data and your transaction data is aggregated and organized in a predefined format, which is then loaded on to the cloud – into a financial institution specific data warehouse. And since it is cloud-based, it is very secure.
It goes without saying that such a process has to be simple and easily executed – by anyone, across any media, anywhere. It is also understood that such a process must eschew ‘mandatory’ infrastructural requirements.
The benefits of the Customer Value Maximization Platform lie in the fact that it is a business application which exactly fulfills the criteria mentioned above.
The Customer Value Maximization platform offers a range of unbelievable features never made available before! Designed exclusively for use by retail financial services firms. The only platform of it's kind in the world.
In a nutshell, the Customer Value Maximization platform makes retail financial firms into powerhouse business performers as a result of cross-selling more products, upselling to grow portfolio, engaging consistently with customers, improving customer loyalty and lock-in influencing referrals, and deepening customer connection with the organization. There can be no greater benefit than this.