10 ways Xerago shines amid 150,000+ Salesforce partners.
Is your Salesforce Marketing Cloud doing all it can, so your marketing team can do all you want? You’ll never know till you engage with Xerago and see how we do it.
Are you maxing out your Salesforce Marketing Cloud? 
Is your Salesforce Marketing Cloud delivering on all your marketing objectives? Have you pushed it to its productive best?
We are guessing not. But if you have, we love to compare notes.
Unlocking SFMC 
SFMC is among the most comprehensive marketing stacks in business. But a simple configuration won’t unlock SFMC's full potential.
The keys to a fulfilling SFMC experience are 1. Integrating the modules into your marketing workflows. 2. In-depth understanding of the platform itself and to use it effectively.
To operate SFMC to full potential of its design, your partner is ideally of a unique blend. One who understands marketing. One who also traverses the SFMC stack 's complex technical terrain with ease. And importantly, is also savvy about creating the cross-disciplinary chops that connect the two.
Akin to Xerago.
Xerago & Salesforce - long time business associates 
Xerago is working with Salesforce for over a decade. We go back to a time when Xerago was managing marketing services using stand-alone Salesforce modules like Pardot, Exact Target, Radian 6, and Evergage. These modules became part of the SFMC when it was born.
We are a preferred Salesforce Partner since 2017.
For every service that your SFMC will ever need 
Xerago offers services and support that cover every aspect, at every point in the SFMC lifecycle.
Advisory
- Needs Analysis
- Discovery
- Platform Comparison
- Module identification
- Purchase recommendation
- License Purchase
Tech Services
- Implementation
- Configuration
- Data Integration
- Channel Integration
- Tech Support
- Upgrades
- Migration from other platforms
Managed Services
- Build and manage user journeys and campaigns
- Personalize and optimize experiences
- Build unified customer profiles
- Track and report marketing performance
Xerago loves to work with you… If, 
You are a mid to large market brand with enterprise platform needs. You have or can scale to challenge our capacity. We hate keeping our people on the bench.
You have dizzying growth aspirations. And you promise to push us constantly. To do more. Do better.
You bill USD100mn or more, annually. It’s not so much about the number as an indication of size.
You currently subscribe to Salesforce Marketing Cloud modules, or you have the desire and ability to do so. Sorry to belabor the obvious.
Why Xerago?
Xerago boosts underperforming SFMC 
First, look beyond the Sales brochure. We will draw you a comprehensive picture. With deep insights into the modules that excel. And those that don’t. And of the inter - dependencies that create an efficient whole.
Xerago has managed marketing services on the majority of enterprise marketing clouds for more than 15 years. SFMC is one of many. We know their internals up close. We frequently spot and build workarounds to get your SFMC delivering to capacity.
In such icky situations, get Xerago in your corner. Because you can't pick up such problem-solving skills off the shelf.
Individual SFMC modules or full stack. Xerago has the moxie.
Full stack or few modules. We know the SFMC well enough to optimally mix, match and manage all modules. For full business benefits. Whether it is Marketing Cloud Personalization, Engagement, Customer Data Platform, or Intelligence, we draw upon our vast experience to manage them all.
For instance, we can use Journey Builder to build personalized customer journeys. When topped up with events tracked from digital channels using Marketing Personalization (Interaction Studio), we achieve unimaginable levels of personalization.
Xerago’s Salesforce Marketing Cloud Expertise
Individual SFMC modules or full stack. Xerago has the moxie.
Xerago’s Salesforce Marketing Cloud Expertise
Full stack or few modules. We know the SFMC well enough to optimally mix, match and manage all modules. For full business benefits. Whether it is Marketing Cloud Personalization, Engagement, Customer Data Platform, or Intelligence, we draw upon our vast experience to manage them all.
For instance, we can use Journey Builder to build personalized customer journeys. When topped up with events tracked from digital channels using Marketing Personalization (Interaction Studio), we achieve unimaginable levels of personalization.
360° integration of surround systems 
Nothing works in a vacuum. Particularly marketing clouds. One surefire way to improve Salesforce Marketing Cloud’s performance is intelligent integration with upstream and downstream systems.
Xerago knows the SFMC modules intimately. And we are adept at analytics, channels, reports, use cases, measurement systems, creatives, and data warehouses. Scaling, tuning, and aligning platform outputs to your marketing wish list.
There are system integrators. And there is Xerago. Craftsmen of the 360° integration with surround systems.
Sluggish SFMC modules? Xerago speeds them up. 
Is it the tools? Or mastery over them? Maybe it is the environment. Chances are we’ve fixed it.
Systems slow if there are Tech gaps. Like in linking data sources or surround systems. Or Business gaps. Such as poor understanding of the product. Or of tools that convert marketing objectives into actionable tasks.
Most sluggish systems are due to Process gaps –In bringing tools into the workflow. Or rendering business goals into actionable plans.
Tech gaps we fill. But it’s Xerago’s holistic implementation that helps fill Business and Process gaps, so enterprises realize full value of the SFMC investment.
We are experts in picking the right tools 
All MarTech tools, including SFMC, have redundant features built in.
For instance, take making landing pages. Do you use your legacy CMS or SFMC? For tracking web and mobile app events, will you use Google Analytics or Marketing Cloud Personalization?
Your stack struggles to scale if you are using peripheral tools for main tasks, and vice versa. But how do you know if you are?
Xerago understands your marketing vision and workflows. We identify, purpose, and align the best tools for each job. Your SFMC will rev smoothly to match your marketing velocity.
Xerago gets incompatible tools together 
Enterprises end up holding incompatible tools from multiple, often competing vendors. Such tools function in silos. They resist the integration that aims to boost marketing efficiency.
Xerago’s technology backed marketing practice has wide experience getting such tools to work as one. In the absence of native APIs, Xerago builds workarounds.
Like what we did for a global auto brand. We integrated disparate platforms tracking customer financials and lead management, with SFMC. Now the client could track and report primary and secondary sales, and revenue realization.
Marketing first. And only. 
At Xerago, marketing is in charge. Tech is our house-elf. So are Analytics and Communication.
We are not a tech company offering marketing services. We are a marketing company that has tech, analytics, and communication on leash.
This is our USP. It empowers us to work directly with your tech team, for integration of tools and platforms. It allows us to extract full marketing value from your SFMC investments.
We go beyond basic SFMC configuration 
Are you expecting miracles from a base version of Salesforce Marketing Cloud Engagement? Or think base code implementation of Marketing Cloud Personalization will do the job? Get real.
We believe an out-of-the-box by-the-book configuration will not help achieve SFMC’s full promise. Unlike a system integrator’s technical installation, Xerago will implement SFMC to gel with your unique marketing workflows and processes. Aligned with your very own marketing vision.
For instance, which is the best method to personalize your emails? Substitute personalization strings or use dynamic blocks? We identify and implement the right one.
We’ll dog food our SFMC implementations
When clients that don’t already have SFMC deployed, and give Xerago a mandate to manage marketing services, we start with an implementation. These solutions are then used to demonstrate marketing value.
Our commitment is not restricted to configuring accounts and warming IPs.
We go beyond, to steady your hand with tools to narrowcast campaigns, create journeys, tag and track events, deliver reports, update content, personalize experiences, optimize digital campaigns or provide a better experience. With the tools that you will now use.
Our focus - the MC in SFMC 
If it is Salesforce, Xerago is focused only on the Marketing Cloud. We are not generic Salesforce partners. We don’t claim expertise in all things Salesforce.
But the Salesforce Marketing Cloud, we know each module inside-out. And how best to deploy them for maximum marketing value. We are happy to leave the other Salesforce platforms to lesser mortals.
We are blinkered that way.
Xerago’s SFMC capabilities - the nuts and bolts
Marketing Cloud Personalization, Engagement, CDP, and Intelligence - Xerago SFMC prowess extends to all its modules.
Xerago’s SFMC capabilities - the nuts and bolts
Marketing Cloud Personalization, Engagement, CDP, and Intelligence - Xerago SFMC prowess extends to all its modules.
Xerago and Salesforce Marketing Cloud Personalization - Unique as a fingerprint 
Known earlier as Salesforce Interaction Studio, Xerago uses Marketing Cloud Personalization to track events that matter, define intent, map appropriate marketing action, and deliver hyper-personalized communication to audiences. Across channels.
Xerago uses Marketing Cloud Personalization to track web and mobile events and deliver personalized content for Citi, Shop LC, and Bajaj FinServ.
Salesforce Marketing Cloud Engagement – what’s on Xerago's menu? 
A combination of Journey Builder, Web Studio, Mobile Studio, Email Studio, and Advertising Studio. Xerago helps brands visualize journeys across the customer lifecycle. And use Marketing Cloud Engagement to engage with audiences. On omnichannel.
Xerago uses core modules of Marketing Cloud Engagement to accelerate dynamic email and SMS content creation, and build lifecycle journeys for Citi, Intel, and Stellantis.
Xerago and Salesforce Marketing Cloud Customer Data Platform – always on the ball 
The Marketing Cloud CDP was known earlier as Salesforce Customer 360, and as an alternate to Audience Studio. Xerago can map audience digital behaviors with enterprise data. Create unified audience views to identify next best marketing actions.
Xerago uses the Marketing Cloud Customer Data Platform to build unified customer profiles for Stellantis, Bajaj FinServ, and VijayRaja Homes.
Xerago and Salesforce Marketing Cloud Intelligence – like spread for bread 
Analytics is a key pillar of Xerago’s marketing solutions. Any unmeasured marketing effort ends up with plateauing performance.
Xerago uses Marketing Cloud Intelligence, formerly known as Datorama to show clear views of marketing program performance. So, you know which cog to move and which lever to push to maximize marketing ROI.
Xerago uses Marketing Cloud Intelligence for attribution and optimization of internal campaigns. Check the portals for Citi, Stellantis, Shop LC, Bajaj FinServ, and VijayRaja Homes.
Xerago’s SFMC Value-Gain Promise 
We plan and execute omnichannel campaigns and customer journeys. We build and manage content. We deliver reports. Including those you didn’t have access to earlier. We segment audiences, personalize and optimize experiences.
We do all these on a monthly cycle. We are always aligned with your marketing priorities. Your marketing goals always in sight.
A typical monthly cycle
Understand business & marketing priorities for the month
Conceptualize and plan campaigns, journeys & reports
Create and share inbound and outbound campaign calendar
Define customer segments and marketing actions
Build personalized creative for campaigns & journeys
Schedule & launch campaigns
Track, monitor and report performance
Share learnings and insights from post campaign diagnostics
Repeat month after month
The company we keep
Xerago runs your marketing with SFMC. So?
Your Benefits. In a nutshell.
- Seamless management of omnichannel journeys
- Hyper-personalized audience engagement
- Effective use of procured SFMC modules
- Assured ROI
- Accelerated marketing velocity
- Absolute clarity on marketing performance
Xerago runs your marketing with SFMC. So?
Your Benefits. In a nutshell.
- Seamless management of omnichannel journeys
- Hyper-personalized audience engagement
- Effective use of procured SFMC modules
- Assured ROI
- Accelerated marketing velocity
- Absolute clarity on marketing performance
This is where our halo comes on
Real Life Case Studies
Client
A large global bank
Challenge
Unavailability of customer journeys
What we did
- Omnichannel dynamic content creation for all products and segments
- Journey conceptualization and creation
- Ongoing lifecycle journey management
Results
Enablement of omnichannel customer journeys
Client
A multichannel retailer
Challenge
Poorly performing e-commerce portal
What we did
- Interaction Studio implementation
- Events identification and tagging
- Personalization
- Real-time offer configuration based on events
Results
19% increase in digital sales
Client
Global automobile manufacturer
Challenge
Disjointed customer experience
What we did
- Journey playbook creation
- End-to-end journey management
- Omnichannel enablement
- Personalization
Results
20 journeys created
We work with few clients.
Just the good ones.
Schedule a consult if you qualify 
You have Salesforce Marketing Cloud subscription in place or looking to invest in the same.
You have high growth aspirations.
You want to demonstrate ROI on your SFMC investment.
Your annual revenue is $100 Mn or more.
You are actively looking for a Salesforce Marketing Cloud partner.
Enough reading. Time for action. Here is the CTA.
Please schedule a Consultation so we understand your needs 👋
Global Office Locations
2570 N. First Street, Suite 200,
San Jose, CA 95131.
Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong
The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534
1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705
80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096
(Coming Soon)
2570 N. First Street, Suite 200,
San Jose, CA 95131.
Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong
The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534
1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705
80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096
(Coming Soon)