10 ways Xerago shines amid 150,000+ Salesforce partners.
Is your Salesforce Marketing Cloud doing all it can, so your marketing team can do all you want? You’ll never know till you engage with Xerago and see how we do it.
Unlocking SFMC 🔓
SFMC is among the most comprehensive marketing stacks in business. But a simple configuration won’t unlock SFMC's full potential.
The keys to a fulfilling SFMC experience are 1. Integrating the modules into your marketing workflows. 2. In-depth understanding of the platform itself and to use it effectively.
To operate SFMC to full potential of its design, your partner is ideally of a unique blend. One who understands marketing. One who also traverses the SFMC stack 's complex technical terrain with ease. And importantly, is also savvy about creating the cross-disciplinary chops that connect the two.
Akin to Xerago.
Xerago & Salesforce - long time business associates 🤝
Xerago is working with Salesforce for over a decade. We go back to a time when Xerago was managing marketing services using stand-alone Salesforce modules like Pardot, Exact Target, Radian 6, and Evergage. These modules became part of the SFMC when it was born.
We are a preferred Salesforce Partner since 2017.
For every service that your SFMC will ever need 🧑🏻🔧
Xerago offers services and support that cover every aspect, at every point in the SFMC lifecycle.
- Needs Analysis
- Platform Comparison
- Module identification
- Purchase recommendation
- License Purchase
- Data Integration
- Channel Integration
- Tech Support
- Migration from other platforms
- Build and manage user journeys and campaigns
- Personalize and optimize experiences
- Build unified customer profiles
- Track and report marketing performance
Xerago loves to work with you… If, ❤️
You are a mid to large market brand with enterprise platform needs. You have or can scale to challenge our capacity. We hate keeping our people on the bench.
You have dizzying growth aspirations. And you promise to push us constantly. To do more. Do better.
You bill USD100mn or more, annually. It’s not so much about the number as an indication of size.
You currently subscribe to Salesforce Marketing Cloud modules, or you have the desire and ability to do so. Sorry to belabor the obvious.
Sluggish SFMC modules? Xerago speeds them up. 🚄
Is it the tools? Or mastery over them? Maybe it is the environment. Chances are we’ve fixed it.
Systems slow if there are Tech gaps. Like in linking data sources or surround systems. Or Business gaps. Such as poor understanding of the product. Or of tools that convert marketing objectives into actionable tasks.
Most sluggish systems are due to Process gaps –In bringing tools into the workflow. Or rendering business goals into actionable plans.
Tech gaps we fill. But it’s Xerago’s holistic implementation that helps fill Business and Process gaps, so enterprises realize full value of the SFMC investment.
We are experts in picking the right tools 🛠️
All MarTech tools, including SFMC, have redundant features built in.
For instance, take making landing pages. Do you use your legacy CMS or SFMC? For tracking web and mobile app events, will you use Google Analytics or Marketing Cloud Personalization?
Your stack struggles to scale if you are using peripheral tools for main tasks, and vice versa. But how do you know if you are?
Xerago understands your marketing vision and workflows. We identify, purpose, and align the best tools for each job. Your SFMC will rev smoothly to match your marketing velocity.
Marketing first. And only. 🥇
At Xerago, marketing is in charge. Tech is our house-elf. So are Analytics and Communication.
We are not a tech company offering marketing services. We are a marketing company that has tech, analytics, and communication on leash.
This is our USP. It empowers us to work directly with your tech team, for integration of tools and platforms. It allows us to extract full marketing value from your SFMC investments.
We’ll dog food our SFMC implementations
When clients that don’t already have SFMC deployed, and give Xerago a mandate to manage marketing services, we start with an implementation. These solutions are then used to demonstrate marketing value.
Our commitment is not restricted to configuring accounts and warming IPs.
We go beyond, to steady your hand with tools to narrowcast campaigns, create journeys, tag and track events, deliver reports, update content, personalize experiences, optimize digital campaigns or provide a better experience. With the tools that you will now use.
Xerago’s SFMC capabilities - the nuts and bolts 🔩
Marketing Cloud Personalization, Engagement, CDP, and Intelligence - Xerago SFMC prowess extends to all its modules.
Salesforce Marketing Cloud Engagement – what’s on Xerago's menu? 📝
A combination of Journey Builder, Web Studio, Mobile Studio, Email Studio, and Advertising Studio. Xerago helps brands visualize journeys across the customer lifecycle. And use Marketing Cloud Engagement to engage with audiences. On omnichannel.
Xerago uses core modules of Marketing Cloud Engagement to accelerate dynamic email and SMS content creation, and build lifecycle journeys for Citi, Intel, and Stellantis.
Xerago and Salesforce Marketing Cloud Customer Data Platform – always on the ball 🏀
The Marketing Cloud CDP was known earlier as Salesforce Customer 360, and as an alternate to Audience Studio. Xerago can map audience digital behaviors with enterprise data. Create unified audience views to identify next best marketing actions.
Xerago uses the Marketing Cloud Customer Data Platform to build unified customer profiles for Stellantis, Bajaj FinServ, and VijayRaja Homes.
Xerago’s SFMC Value-Gain Promise 📈
We plan and execute omnichannel campaigns and customer journeys. We build and manage content. We deliver reports. Including those you didn’t have access to earlier. We segment audiences, personalize and optimize experiences.
We do all these on a monthly cycle. We are always aligned with your marketing priorities. Your marketing goals always in sight.
A typical monthly cycle
Understand business & marketing priorities for the month
Conceptualize and plan campaigns, journeys & reports
Create and share inbound and outbound campaign calendar
Define customer segments and marketing actions
Build personalized creative for campaigns & journeys
Schedule & launch campaigns
Track, monitor and report performance
Share learnings and insights from post campaign diagnostics
Repeat month after month
The company we keep
Xerago runs your marketing with SFMC. So?
Your Benefits. In a nutshell.
- Seamless management of omnichannel journeys
- Hyper-personalized audience engagement
- Effective use of procured SFMC modules
- Assured ROI
- Accelerated marketing velocity
- Absolute clarity on marketing performance
This is where our halo comes on
Real Life Case Studies
Real Life Case Studies
A large global bank
Unavailability of customer journeys
What we did
- Omnichannel dynamic content creation for all products and segments
- Journey conceptualization and creation
- Ongoing lifecycle journey management
Enablement of omnichannel customer journeys
A multichannel retailer
Poorly performing e-commerce portal
What we did
- Interaction Studio implementation
- Events identification and tagging
- Real-time offer configuration based on events
19% increase in digital sales
Global automobile manufacturer
Disjointed customer experience
What we did
- Journey playbook creation
- End-to-end journey management
- Omnichannel enablement
20 journeys created
We work with few clients.
Just the good ones.
Schedule a consult if you qualify 👉🏻
You have Salesforce Marketing Cloud subscription in place or looking to invest in the same.
You have high growth aspirations.
You want to demonstrate ROI on your SFMC investment.
Your annual revenue is $100 Mn or more.
You are actively looking for a Salesforce Marketing Cloud partner.
Enough reading. Time for action. Here is the CTA.
Please schedule a Consultation so we understand your needs 👋