Measuring The Reach and Success of a Large Technology Giant's Research Portal
Our client is one of the world’s largest players in semiconductor chip manufacturing and silicon innovation, who is constantly finding ways to continually advance the way people work and live.
An American global technology company, they were looking to understand user behaviour on their research portal and wanted to create a dashboard that would help derive insights. This research portal contained thousands of articles, whitepapers, etc. written by experts in various fields. Though they knew that a large number of students and developers used the resources in the portal, they did not have a mechanism to measure success parameters. They also wanted to gain insights about an international online program that they run, which is designed to encourage and support independent software vendors in developing applications for their products.
Xerago comes with a strong experience in capturing, aggregating, analysing, reporting and predicting Customer Behavior. And before diving right in, worked with them and gained a complete understanding of the current situation and the stakeholders’ requirements. We saw that success parameters could only be established by linking the various content units to key metrics. An approved list of key metrics was created. Xerago then designed dashboard templates to fit these metrics.
Xerago had to map the click stream data (page requests of users/ browsing history) to a meaningful success metrics and build a dashboard. And over a three month window, Xerago created a graphically- rich dashboard application for displaying the key metrics on article consumption pattern, user journey within the portal and other insights.
Xerago also created a highly personalized, customizable and easily configurable reports. The dashboard provided options for the stakeholders to drill down and extract information from the last stage. After this, Xerago went on to deploy a blogging engine on the portal to improve engagement with the users.
Users responded positively to the depth of information and overall relevancy of the documentation – they used to be put off by the haphazard site navigation, poor load times and less than helpful support documentation
Based on critical findings from the post survey analysis, Xerago recommended drastic changes to the layout of the portal – Site navigation was simplified significantly; Site overheads underwent drastic cuts; and Software Support Documentation was overhauled from the ground up to appeal to the users’ sensibilities.
- Daily and weekly dashboards that empowered business managers to make insights-led decisions
- Improved engagement
- Record time development of dashboard
- The consolidated view of analytics from the Research Portal provided them with valuable insights on user behavior which was simply not available earlier.