Maximize portal yield, organically
Business Analyst, Functional Consultant, Content Management Executive, Web Analysts
Tracking Process, Mobile Yield Management Process, Creative Performance Monitoring Process, Creative Swapping Process
Interwoven Content Management System
Adobe Analytics, Adobe DTM
Our client has been present in the Czech Republic since 1991 (at that time Czechoslovakia) and became one of the first foreign banks operating in the country with a corporate banking focus, and eventually expanded to retail banking. Our client wanted to grow organically in the Czech market with no paid acquisitions.
Our client had a decent functional website and had been receiving significant organic as well as search traffic. However, the number of leads expected for Cards and Loans products from the portal were plateauing. Wanting to grow organically without any paid acquisitions, this created business pressure and Xerago was invited to solve this issue.
Having been worked with other clients in different markets in maximizing yield from portals, Xerago exactly knew the areas that had to be improved in order to get the lead generation momentum back. Xerago made the following interventions.
After making these interventions lead generation for both cards and loans drastically started improving. On an ongoing basis, Xerago kept optimizing communication, creative and creative placements.
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