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From Fragmented To Integrated Marketing

From Fragmented To Integrated Marketing

Marketing transformation delivered through Xerago's Marketing Centers of Excellence (CoE)


What is Xerago's Marketing Center of Excellence (CoE)?

Xerago’s Marketing CoE consolidates the best practices in marketing, world-class processes and marketing technologies to act as an extension of your in-house marketing team, helping you improve specific capabilities or areas that are important for achieving critical business results such as revenue growth, acquisition numbers,  etc.

Xerago's Marketing CoE Comprises

  • People with diverse skills to handle a broad spectrum of marketing services
  • Analytics to continuously track and optimize efforts
  • Marketing technology stack to manage scale
  • Processes to align deliveries with goals

Benefits of Xerago's Marketing Centers of Excellence

Integrated Marketing solutions to remove the friction of coordinating with multiple dependencies and market vendors.


Boost marketing efficiency and velocity


Optimize tech, process and people costs


Create consonance between marketing and tech goals


Synchronize resources and business priorities eliminating redundancy

What Xerago’s Marketing CoE Entails

Xerago's Marketing CoE services harness the expertise of people from Marketing Consulting, Marketing Automation, Program Management, User Experience, Creative Development, UI Engineering, Content Management, Web Development, Mobile App Development, Digital Marketing, Digital Analytics, Marketing Automation Campaign Management, Predictive Analytics and Technical Support.


Unique Job Types

We break down every marketing intervention in a CoE into a number of smaller discrete jobs with pre-determined SLAs.



That's how many tasks we execute every month in Marketing Centres of Excellence for our clients


Client Vendors

The number of our clients' 'point solution' vendors we engage with



We're platform-agnostic and work on a number of MarTech stacks for our clients

Sized Just Right to Transform your Marketing

  • No extra license costs
  • IT support built-in
  • Dynamic head count re-sizes done based on business need

You're in Great Company!

Here are some of the clients we have worked with over the years


Explore the Possibility of Setting up Xerago's Marketing CoE

Our Account Manager will get in touch. Our sales engagement will be low-touch, non-pushy and led by senior folks who will respect your time as much as they expect you to respect theirs. 

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