Marketing Automation

When a major Indian bank wanted to build marketing momentum and drive RoI from marketing programs, Xerago automated their marketing processes using Unica Enterprise Marketing Management in record time to deliver a 200% increase in marketing velocity, achieve an incremental activation rate of 30% across channels and cultivate deeper customer relationships

Technology

Results

IBM Unica EMM

Record implementation of Enterprise Marketing Automation in 90 days

Boosted incremental customer retention by 4%

Achieved an incremental activation rate of 30%

Reduced acquisition costs by 60% in campaigns

Increased campaign volume by over 200% in six months

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