Marketing Automate

When a Canada based premium loyalty organization wanted to scale up their marketing programs, Xerago spearheaded the automation of the entire existing marketing stack with the help of Unica Campaign and eMessage gaining a 100% lift in marketing velocity with zero increase in headcount in a mere 6 months

Technology

Results

IBM Campaign

execute the targetted number of campaigns marked on the campaign calendar with zero increase in headcount

In a span of 6 months LMG acheived over 100% lift in marketing velocity. Further the benefits of automation and streamlined process flows resulted in signficant efficiency lifts

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