Lead Routing

When one of the world's biggest matrimony was seeking to improve subscription revenue, Xerago helped achieve revenue maximization through an automatic lead distribution algorithm, and raising the average daily conversions from 80 to 135

Technology

Results

IBM Unica Campaign

MySQL

Linux OS

30% improvement in revenue

Increase in daily average conversions from 80 - 125

ROI achievement in 3 months

Database Scripts

Campaign Custom Macros

Custom Workflow Algorithm

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