CAMPAIGN NAME :

Search Based Campaign (Website)

OBJECTIVE:

To give appropriate offers for the customers based on the Search & Website View

MARKETING STRATEGY:

  • To give Appropriate offers to customers and not to show irrelevant offers
  • Track the users Search (Cookies) and Links click with in the website
    • Eg 1. If the customer logs in and clicks on Loan & Personal Loan, automatically Personal loan offers will be displayed
    • Eg 2. If the customers searches for Car loan and lands on the website, only offers specific to Car loan will be predominantly displayed and rest will get shadowed

EFFECTIVENESS:

  • Able to target customers with relevant offers
  • Able to give specific offers to the customers at the right time
  • Instant Call to customers created two advantages one for the customers and also for the call centre people to convert more customers

CHANNELS

  • Web

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