CAMPAIGN NAME :

Significant Credit / Debit

OBJECTIVE:

Daily evaluation of customers who have a significant Credit / Debit happens in his/her account and give specific offer

MARKETING STRATEGY:

  • To track the unusual activity with the help of real time access to the transactional Data
  • Executed on a Daily Basis (Twice a day – Morning / Evening)
  • Identified Sum of debits on day less than 80% of sum of credits on day
  • To give Appropriate offers to customers
    • Car loan
    • Personal Loan
    • Saving Schemes

EFFECTIVENESS:

  • Able to give specific offers to the customers at the right time
  • Near real time contact with customers ( SMS/ Email on the offers)
  • 2% increase in the conversion

CHANNELS

  • SMS, Email

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