CAMPAIGN NAME :

Real time Campaigns for all Banking customers

OBJECTIVE:

To service more customers who are logging on to Website

MARKETING STRATEGY:

  • Offers are shown based on his latest Transaction details
  • Ensuring that Offers are not Over loaded for customers
  • Offers are shown to customers on a REAL Time basis.
  • When offer even happens, customers are contacted within 10 Minutes of time
  • Track and Give offers to customers who log on to Web Site (Net Banking)

EFFECTIVENESS:

  • Able to contact more number of customers.
  • Previously customers were contacted after 1.5 Day Lag, currently they are targeted with in 15 Minutes
  • Able to Contact more number of customers
  • Current count of contact increased from 30 Per day to 160 Per Day

CHANNELS

  • Web

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