KOTAK MAHINDRA BANK REAL TIME CAMPAIGN

CAMPAIGN NAME :

Real time Campaigns for all Banking customers

OBJECTIVE:

To service more customers who are coming into branch and show them personalized offers at real time

MARKETING STRATEGY:

  • Enable to show real time offer not only in Web, but also in branch to give detailed information to Customers.
  • Given provision to branch operations to Accept, Reject and Remind Later to ensure that no offers are skipped for any particular customer
  • Ensuring that Offers are not Over loaded for customers
  • The Customer REP will inform about all the offers in real time
  • Enabled a home grown application to give instant offers to Customers who walk into branch

EFFECTIVENESS:

  • More than 400 users had started using this
  • 32% Increase in Response Rate
  • % of conversion is unknown
  • More number of customers were targeted.

CHANNELS

  • Branch, Call center

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