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Sr.Executive – Marketing Automation

Sr.Executive – Marketing Automation

About Xerago

Xerago is a multi-national Customer Value Maximization company with offices in San Francisco Bay Area, Singapore, Hong Kong, Dubai and Mumbai. Xerago works with organizations where customer revenues are spread over the lifetime of the relationship, such as Retail Banks, Insurance, Telco, Retailers, ECommerce, Hospitality and High Technology companies, to name a few. Xerago’s mission is to help organizations drive continuous, ongoing value from their customers. We call this Customer Value Maximization. Xerago does this by operating at the confluence of analytics, technology and communication. Xerago operates on a Platform and a Service Delivery model. Xerago is proud to be contributing to the business growth of some of the largest brands in the world.


Mandatory Skills:

  • Should have experience in SFMC/Unica/Adobe campaign management tools.

Desired Skills

  • Hands on experience in SQL,HTML.

What you’ll be responsible for:

  • Responsibility of managing team.
  • Ensure Coordination and collaboration among team members, feedback and grooming team members, provide timely updates to managements and supervisors.
  • Leading or participating in the design and architecture sessions with the clients, gathering and documenting business processes and requirements for the project.
  • Providing the support for the developers in the tool.
  • Understanding and analysing business requirements.
  • Interacting with client, gather information and undertake campaign requirement.
  • Generating analytical reports for Business Users to facilitate development of campaigns.
  • Understand the current set up, prepared the document and achieve the deadlines.
  • Prepare and share the project plan to client.
  • Involved in providing training to the team members.
  • Patch and version upgradation, Optimizing the campaigns.
  • Architecting the CRM system, related customizations, portals, and reports to model the client’s organizational process.
  • Advising client on best practices for CRM, development or integration processes.
  • Writing technical specifications for planned work.
  • Creating data migration and integration mappings.
  • Mocking up specifications for our overseas development team, and facilitating the completion, testing and deployment of development projects.
  • Building the CRM forms, screens, and views, as well as workflows and reports around the customer needs for an interface.
  • Resolving technical issues with servers, authentication, IIS, Exchange, SQL, SRS and other related technologies to CRM.
  • Maintaining a list of trusted resources for researching technical issues.
  • Regularly communicating with the customer on the status of the issue resolution.
  • Estimating the completion of task and gaining customer approval.
  • Participating in informal or formal design and architecting sessions with fellow consultants.
  • Distribute information on the latest CRM- related and technology news to the team members.
  • Support the application post go-live during system setting and fix applications issues not necessarily related to code.
  • Understanding and analysing business requirements and developing campaigns in IBM Unica.
  • Developing complex flowcharts & completing the activity within the deadlines given from the client.
  • Quality checks of flowchart developed by other team members.
  • Responsible to track the responders for the campaign revenue calculation.
  • Generating analytical reports for Business Users to facilitate development of campaigns.
Job Location: Mumbai
Job Title: Sr.Executive - Marketing Automation
Job Type: Permanent
Years of Experience: 4 - 6 Years

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