Xerago helped the client in building a model to cross sell insurance products to existing customers
The client is one of India's growing life insurance companies. It is a three way joint-venture of an Indian development and commercial bank; one of India’s leading private sector banks and , a multinational insurance giant based out of Europe.
"The client was looking for an automated solution to identify products that could be sold to the existing customers "
- The product portfolio has changed over the years
- Data was maintained in different formats and locations by different business units
"Xerago identified and integrated all the required data sources to create a single master database Cleaning up and transformation of data was done to suite the requirements Key Performance Indicators (KPI) were derived from the available variables A batch processing analytics model was built and deployed to identify customers with high propensity of non-persistence Balancing was performed to boost the proportion of early claim class and predictive model was built "