How CoE Works?

Setting up a Marketing CoE is NOT as complex or time consuming as an IT Transformation project. We have a proprietary Marketing CoE setup process. It takes only about 4-6 weeks to setup a right sized CoE for you.

Setting up a Marketing CoE is NOT as complex or time consuming as an IT Transformation project. We have a proprietary Marketing CoE setup process. It takes only about 4-6 weeks to setup a right sized CoE for you.

Marketing CoE Lifecycle

Assessment

Assessment

  • Understand marketing goals and current capabilities. Map and identify gaps.
  • Agree upon vendors who can’t be replaced.
  • Plan for a right-sized CoE based on identified gaps.

Assessment

Assessment
  • Understand marketing goals and current capabilities. Map and identify gaps.
  • Agree upon vendors who can’t be replaced.
  • Plan for a right-sized CoE based on identified gaps.

Onboarding

  • Setup a Steering Committee and agree upon SLAs and processes.
  • Setup CoE team with required skillsets.
  • Fix process gaps by deploying missing pieces.
  • Equip CoE team members with machines that can be securely connected over VPN.
  • Perform sample marketing tasks, fine-tune the process and move on to BAU mode.
Onboarding

Onboarding

Onboarding
  • Setup a Steering Committee and agree upon SLAs and processes.
  • Setup CoE team with required skillsets.
  • Fix process gaps by deploying missing pieces.
  • Equip CoE team members with machines that can be securely connected over VPN.
  • Perform sample marketing tasks, fine-tune the process and move on to BAU mode.
BAU Operations

BAU Operations

  • Your marketing team briefs the CoE SPOC.
  • SPOC confirms understanding of brief with the initiator.
  • SPOC communicates the brief to CoE team.
  • CoE team members access MarTech and Analytics platforms securely.
  • CoE team completes tasks and delivers QCed output.

BAU Operations

BAU Operations
  • Your marketing team briefs the CoE SPOC.
  • SPOC confirms understanding of brief with the initiator.
  • SPOC communicates the brief to CoE team.
  • CoE team members access MarTech and Analytics platforms securely.
  • CoE team completes tasks and delivers QCed output.

Course Corrections

  • Steering Committee meets at agreed frequency.
  • Jobs executed by CoE and business outcomes will be reviewed.
  • Improvements are identified and corrective measures are agreed upon.
  • This is communicated to SPOC for implementation in subsequent period.
Course Corrections

Course Corrections

Course Corrections
  • Steering Committee meets at agreed frequency.
  • Jobs executed by CoE and business outcomes will be reviewed.
  • Improvements are identified and corrective measures are agreed upon.
  • This is communicated to SPOC for implementation in subsequent period.
banwidth-rescaling

Bandwidth Rescaling

  • At the end of every 12 months of CoE engagement, Steering Committee meets and decides upon scaling the CoE up or down.
  • The Steering Committee, may also, depending upon marketing conditions, choose to scale up/down the CoE.

Bandwidth Rescaling

banwidth-rescaling
  • At the end of every 12 months of CoE engagement, Steering Committee meets and decides upon scaling the CoE up or down.
  • The Steering Committee, may also, depending upon marketing conditions, choose to scale up/down the CoE.