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How Xerago's Marketing CoE Works - Course Correction

When the Steering Committee is set up during the on-boarding phase, both Xerago and the client will need to agree on the frequency of the Steering Committee meetings.

The Steering Committee will review

1 1

The quality of finished work measured against metrics agreed-upon earlier

3 1

Adherence to SLAs and TATs

2 1

Bandwidth utilization

4 1

The direct impact of executed tasks on the client's business

5 1

The need for process refinements / re-engineering

7 1

Any decision to procure new martech platforms

Based on all of this, a strategy for any course-correction to improve the efficiency of Xerago's Marketing Center of Excellence will be formulated.

Xerago's SPOC will then share the plan on how this will be implemented.

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