How Xerago's Marketing CoE Works - Course Correction

When the Steering Committee is set up during the on-boarding phase, both Xerago and the client will need to agree on the frequency of the Steering Committee meetings.

The Steering Committee will review

The quality of finished work measured against metrics agreed-upon earlier

Adherence to SLAs and TATs

Bandwidth utilization

The direct impact of executed tasks on the client's business

The need for process refinements / re-engineering

Any decision to procure new martech platforms

Based on all of this, a strategy for any course-correction to improve the efficiency of Xerago's Marketing Center of Excellence will be formulated.

Xerago's SPOC will then share the plan on how this will be implemented.

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Xerago

863 Cabot Lane,
Foster City, CA 94404

650-520-6667

Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong

3529 2328

The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534

9066 2077

Building A5, 550 Business Park
Dubai World Central
Dubai-UAE

04 884 2970

1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705

27759615

80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096

4296 0800

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How Xerago's Marketing CoE Works - Course Correction

The Steering Committee will review