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How Xerago's Marketing CoE Works - Course Correction

When the Steering Committee is set up during the on-boarding phase, both Xerago and the client will need to agree on the frequency of the Steering Committee meetings.

The Steering Committee will review

The quality of finished work measured against metrics agreed-upon earlier

Adherence to SLAs and TATs

Bandwidth utilization

The direct impact of executed tasks on the client's business

The need for process refinements / re-engineering

Any decision to procure new martech platforms

Based on all of this, a strategy for any course-correction to improve the efficiency of Xerago's Marketing Center of Excellence will be formulated.

Xerago's SPOC will then share the plan on how this will be implemented.