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How Xerago's Marketing CoE Works - Assessment

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Your journey towards marketing transformation by setting up Xerago's Marketing Centre of Excellence starts with the assessment phase.

The assessment phase usually runs for about three weeks and involves the following activities

Understanding of your business, products and services

2

Understanding of your marketing goals

3

Understanding of your digital channel presence

4

Understanding of your current marketing capabilities in terms of skills, marketing technologies, analytics and process maturity

5

Understanding of current vendor ecosystem along with roles and responsibilities of each vendor

6

Identification of vendors that cannot be replaced

7

Understanding of current processes followed with each vendor

8

Understanding of current SLAs and TATs

9

Documentation of all of the above, highlighting gaps and areas of improvement

10

Agreement on expectation from Xerago's Marketing Center of Excellence