Assessment
Your journey towards Marketing Transformation by setting up a Marketing Centre of Excellence starts with the Assessment phase.
The assessment phase usually runs for 2-3 weeks and involves the below activities.
Understanding of your business, products and services
Understanding of your marketing goals
Understanding of your digital channel presence
Understanding of your current marketing capabilities in terms of skills, marketing technologies, analytics and process maturity
Understanding of current vendor ecosystem along with roles and responsibilities of each vendor
Identification of vendors that cannot be replaced
Understanding of current processes followed with each vendor
Understanding of current SLAs and TATs
Documentation of all of the above highlighting gaps and areas of improvement
Agreement on expectations from Marketing Centre of Excellence