How CoE Works

Assessment

Your journey towards Marketing Transformation by setting up a Marketing Centre of Excellence starts with the Assessment phase.

The assessment phase usually runs for 2-3 weeks and involves the below activities.

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Understanding of your business, products and services

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Understanding of your marketing goals

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Understanding of your digital channel presence

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Understanding of your current marketing capabilities in terms of skills, marketing technologies, analytics and process maturity

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Understanding of current vendor ecosystem along with roles and responsibilities of each vendor

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Identification of vendors that cannot be replaced

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Understanding of current processes followed with each vendor

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Understanding of current SLAs and TATs

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Documentation of all of the above highlighting gaps and areas of improvement

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Agreement on expectations from Marketing Centre of Excellence