How Xerago's Marketing CoE Works - Assessment

Your journey towards marketing transformation by setting up Xerago's Marketing Centre of Excellence starts with the assessment phase.

The assessment phase usually runs for about three weeks and involves the following activities

Understanding of your business, products and services

Understanding of your marketing goals

Understanding of your digital channel presence

Understanding of your current marketing capabilities in terms of skills, marketing technologies, analytics and process maturity

Understanding of current vendor ecosystem along with roles and responsibilities of each vendor

Identification of vendors that cannot be replaced

Understanding of current processes followed with each vendor

Understanding of current SLAs and TATs

Documentation of all of the above, highlighting gaps and areas of improvement

Agreement on expectation from Xerago's Marketing Center of Excellence

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What is Xerago's
Marketing CoE

Need for Xerago's
Marketing CoE

Benefits of Xerago's
Marketing CoE

More About
Xerago

863 Cabot Lane,
Foster City, CA 94404

Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong

3529 2328

The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534

9066 2077

Building A5, 550 Business Park
Dubai World Central
Dubai-UAE

1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705

27759615

80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096

4296 0800