How Xerago's Marketing CoE Works

Setting up Xerago's Marketing CoE is NOT as complex or time-consuming as an IT transformation project. It takes less than six weeks to set up a right-sized CoE for you.

Xerago's Marketing CoE Lifecycle

Assessment

Understand marketing goals and current capabilities. Map and identify gaps.
Agree upon vendors who can't be replaced.
Plan a right-sized CoE based on identified gaps.

Setup a Steering Committee and agree upon SLAs and processes.
Setup a CoE team with required skillsets.
Fix process gaps by deploying missing pieces.
Equip team members with machines that can be securely connected over a VPN.
Do a proof of concept and move on to BAU mode.

BAU Operations

The CoE SPOC is briefed.
SPOC confirms understanding of brief with the initiator.
SPOC communicates brief to the CoE team.
CoE team members access MarTech and Analytics platforms securely.
CoE team completes tasks and delivers Quality-Checked output.

Course Corrections

The Steering Committee meets periodically.
Processes and deliveries are reviewed.
Improvement areas and corrective measures are identified.

Bandwidth Re-scaling

The Steering Committee meets annually to review operations and decides if the CoE engagement needs any modifications based on business priorities or market conditions.

This Might be a Good Time to Check Out

What is Xerago's
Marketing CoE

Need for Xerago's
Marketing CoE

Benefits of Xerago's
Marketing CoE

More About
Xerago

863 Cabot Lane,
Foster City, CA 94404

650-520-6667

Unit 201 Lee Wai Commercial Building,
1-3 Hart Avenue, Tsim Sha Tsui Kowloon
Hong Kong

3529 2328

The Octagon Building, #11-07, 105, Cecil Street,
Singapore 069 534

9066 2077

Building A5, 550 Business Park
Dubai World Central
Dubai-UAE

04 884 2970

1107 Ellora Fiesta, Plot No 8,
Sector 11 Sanpada
Navi Mumbai 400 705

27759615

80 & 93, Bethel Nagar St,
Industrial Estate, Perungudi,
Chennai,
Tamil Nadu - 600096

4296 0800

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