How CoE Works

Setting up a Marketing CoE is NOT as complex or time consuming as an IT transformation project. It takes only about 4-6 weeks to setup a right-sized CoE for you.

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Marketing CoE Lifecycle

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Assessment

Understand marketing goals and current capabilities. Map and identify gaps.

Agree upon vendors who can't be replaced.

Plan for a right-sized CoE based on identified gaps.

Onboarding

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Setup a Steering Committee and agree upon SLAs and processes.

Setup CoE team with required skillsets.

Fix process gaps by deploying missing pieces.

Equip team members with machines that can be securely connected over VPN.

Perform proof of concept and move on to BAU mode.

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BAU
Operations

Brief the CoE SPOC.

SPOC confirms understanding of brief with the initiator.

SPOC communicates brief to the CoE team.

CoE team members access MarTech and Analytics platforms securely.

CoE team completes tasks and delivers Quality-Checked output

Course
Corrections

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Periodic Steering Committee meets.

Review of process and deliveries.

Improvement areas and corrective measures are identified.

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Bandwidth Rescaling

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Annual review by the Steering Committee and decision on scaling the CoE engagement in line with business priorities or market conditions.