How CoE Works

Setting up a Marketing CoE is NOT as complex or time consuming as an IT transformation project. It takes only about 4-6 weeks to setup a right-sized CoE for you.

How It Works

Marketing CoE Lifecycle

Marketing CoE Lifecycle
Assessment

Assessment

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    Understand marketing goals and current capabilities. Map and identify gaps.
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    Agree upon vendors who can’t be replaced.
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    Plan for a right-sized CoE based on identified gaps.

Onboarding

Onboarding
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    Setup a Steering Committee and agree upon SLAs and processes.
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    Setup CoE team with required skillsets.
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    Fix process gaps by deploying missing pieces.
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    Equip team members with machines that can be securely connected over VPN.
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    Perform proof of concept and move on to BAU mode.
BAU Operations

BAU Operations

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    Brief the CoE SPOC.
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    SPOC confirms understanding of brief with the initiator.
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    SPOC communicates brief to the CoE team.
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    CoE team members access MarTech and Analytics platforms securely.
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    CoE team completes tasks and delivers Quality-Checked output.

Course Corrections

Course Corrections
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    Periodic Steering Committee meets.
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    Review of process and deliveries.
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    Improvement areas and corrective measures are identified.
Bandwidth Rescaling

Bandwidth Rescaling

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Annual review by the Steering Committee and decision on scaling the CoE engagement in line with business priorities or market conditions.