The client is a regional financial services company based in Malaysia, with presence in Singapore, Hong Kong, Vietnam, Cambodia and China. The Bank is technology-focused and emphasises the development of financial capabilities to serve its clients across the five geographies. It is listed on Bursa Malaysia and forms part of the Hong Leong Group.

Challenges

Adobe Analytics implementation for Hong Leong was not optimized. This had both a commercial impact (higher volume of server calls) and the numbers reported were not accurate.The reporting and implementation for pre & post login pages to understand conversion & drop off rates for various lead gen and transactional forms also should be done.

Solutions

"Xerago's consulting services arm conducted audits and revisited the Implementation done earlier. Solution was provided to control the server calls reducing the costs. The incorrect numbers that were reported previously was also fixed. Xerago created various pre & post login dashboards for website and mobile app (Adobe Analytics & Excel based) on daily, weekly and monthly basis to understand the user flows & behavior. Xerago implemented various third party conversion tags for remarketing using dynamic tag management system "

Results

Technology

Over 93% efficiency improvement

Over 85% cost savings due to manual overhead

100% trail and transparency

Process Automation Tool (XIR)

Phoenix Core Banking System

Significant improvement in review process with zero slippage for recons

Better MIS and greater control

Zero customer impact due to incorrect deduction on Escrow accounts achieved

Get in Touch

For queries regarding our Customer Value Maximization platform or our Professional Services

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