From Fragmented To, Integrated Marketing
Marketing Transformation Delivered Through Marketing CoE
Set up a virtual Marketing Center of Excellence(CoE). A remote team that works closely with the CMO’s office and bridges the various marketing operations into an orchestrated marketing effort.
Just a quick one to say thank you so much for your assistance with helping the Citi branded cards and loans team to launch our new suite of Rewards offers today. You guys were awesome and your efforts are really appreciated.
I think this was a slightly improved process from our end with fewer rounds of amends than normal; however there were still quite a few so your patience, speed and accuracy helped us to launch the project pretty much on time.
Well done for this significant milestone in the new campaign journey that DBS has embarked on.
Most importantly, the project team achieved all the milestones on time as planned despite some hiccups.
“Once again I am very impressed with the quality and speed of the work delivered from Xerago. I also appreciate the initiative taken for colours and styles, and following current Usability guidelines for features such as this: great work!”
Thank you Xerago. The insights and reports you deliver help us optimize our marketing efforts, and we are able to target our audiences better.
There are many critical components required to ensure our successful transition; thank you for contributing so much to the program! Your hard and smart work is very much appreciated!