From Fragmented To, Integrated Marketing

Marketing Transformation Delivered Through Marketing CoE

Streamline your distributed marketing efforts.

Set up a virtual Marketing Center of Excellence(CoE). A remote team that works closely with the CMO’s office and bridges the various marketing operations into an orchestrated marketing effort.


processes across teams to get product or channel-centric KPIs, SLAs and TATs and buffer enough elbow-room to accommodate emerging scenarios and course corrections


Prospect and customer data, streaming and legacy to get better segmentation and targeting and prevent data inconsistency


todays collaborative technologies to gain the flat world advantage with a virtual CoE operating remotely at half the cost and managing distributed efforts centrally.

Our Global clientele

From Banking & Financial services to Retail, our global clientele have leveraged marketing orchestration in a big way.

What they say


  • Just a quick one to say thank you so much for your assistance with helping the Citi branded cards and loans team to launch our new suite of Rewards offers today. You guys were awesome and your efforts are really appreciated.

    I think this was a slightly improved process from our end with fewer rounds of amends than normal; however there were still quite a few so your patience, speed and accuracy helped us to launch the project pretty much on time.

    Joe Claughton
    Assistant vice President- Digital Acquisition, Citibank Australia
  • Well done for this significant milestone in the new campaign journey that DBS has embarked on.

    Most importantly, the project team achieved all the milestones on time as planned despite some hiccups.

    Masrudyn Bin Main
    EMM Practice Leader, ASEAN Software Lab Services, IBM Software Group, DBS Singapore
  • “Once again I am very impressed with the quality and speed of the work delivered from Xerago. I also appreciate the initiative taken for colours and styles, and following current Usability guidelines for features such as this: great work!”

    Regional Consumer Banking, Citibank EMEA
  • Thank you Xerago. The insights and reports you deliver help us optimize our marketing efforts, and we are able to target our audiences better.

    Gregory Tan
    Vice President, BNP Paribas
  • There are many critical components required to ensure our successful transition; thank you for contributing so much to the program! Your hard and smart work is very much appreciated!

    Don Ellis
    Senior Vice President, Program Management, Citibank North America