CAMPAIGN NAME :

Significant Drop in DBC Transactions

OBJECTIVE:

To Increase the Debit Card Usage of the customer and track it real time

MARKETING STRATEGY:

  • To track the unusual activity of the customers
    • In this case, Unusual drop in debit Card Transactions
    • Track only based on the customers who have 6 Months of history
    • Send appropriate offers to increase the DBC transaction
    • Executed based on the Realtime data (Interval : Daily)

EFFECTIVENESS:

  • Track and identify customers who have not used the Debit Card
  • 1.6% increase in the DBC transactions

CHANNELS

  • SMS, Email

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