Xerago’s marketing interventions spearheaded a slew of radical results for HDFC BANK’s usage campaign. Immediate results were identified across spend, card activation and event triggered campaigns. Campaign success is elaborated below.

COST SAVINGS:

Using campaign scorecards, channel optimization strategies and efficient marketing operations, a 28% saving was achieved in the overall campaign cost

DORMANT CREDIT CARD REACTIVATION:

Using five different creative options, an average response of 31% was achieved, a lift of 20% over the control group scores. In terms of spends, the segment touched the 100% mark set for it

ACTIVATION – CREDIT CARD:

Across all the different life stages (45 days, 45 to 90 days, 90 + - static and incremental), the campaigns achieved lifts ranging from 20% to 150% over control group responses. This success factor was achieved by running multi-wave campaigns week on week with more than 100 SMS broadcasts to various Never Used Segments

ACTIVATION – DEBIT CARD:

cross all the different segments, the campaigns achieved lifts ranging from 50% to 850% over control group responses

EVENT BASED MARKETING CAMPAIGNS:

These campaigns generated response lifts ranging from 200% to 800% over control group responses

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