HDFC – EBM IMPLEMENTATION

TRIGGER / EVENTS :

Event Based Marketing

OBJECTIVE :

Use of technology automation and analysis of customer events to drive customer dialog.

MARKETING STRATEGY :

  • Simple triggers e.g. FD maturity
  • Complex triggers e.g. Funds transfer within a week’s time of salary credit
  • Patterns identified e.g. drop in balances or banking transactions

EFFECTIVENESS:

  • This program has been the single most effective customer impact program in the history of the Bank. The key benchmark used to evaluate this program is Incremental Income.
  • This program
    • More than doubled and stabilized the conversion rate
    • Delivers approximately 5 times the revenue impact of any other comparable customer contact program
    • Achieved annual targets within 6 months of implementation.
    • Has contributed over 65% of total incremental revenue on liability campaigns so far.

CHANNEL

  • DM, SMS, Email

Get in Touch

For queries regarding our Customer Value Maximization platform or our Professional Services

* Mandatory

captchaLoading Page - Xerago

dear

Name

Thank You

for reaching out to us. One of our representatives will get in touch with you shortly.

Show Buttons
Score yourself
Hide Buttons