Unica (now IBM Campaign) users have for a long time been using eMessage for sending emails. Now that IBM has decided to bid adieu to eMessage, current users are under pressure to migrate to an alternate solution. For almost all IBM Campaign customers, the logical alternative to eMessage is IBM Engage (formerly Silverpop). IBM Engage helps organizations engage with their customers through not just emails but also through SMS and Push Notifications.
Although embracing IBM Engage presents better opportunities to reach out to customers via multiple channels, organizations would be under immense pressure to migrate thousands of email templates that are used on batch, automated and trigger campaigns.
Brands need to take a call on whether to recreate templates or simply migrate existing templates. While recreating templates allows organizations to infuse a healthy dose of (sometimes much-needed) freshness into their email campaigns, simply migrating existing templates allows them to hit the ground running in terms of getting going with their new tool.
Whether they choose to migrate existing templates or develop new templates on IBM Engage, organizations need a partner who has the necessary expertise on IBM UBX APIs and demonstrated experience in migrating / upgrading from eMessage to IBM Engage.
Xerago has already completed upgradation of eMessage to IBM Engage for a leading bank in India, a leading bank in Dubai, a leading jeweler in India and a leading telco in Singapore and is in the process of helping a few more clients upgrade to IBM Engage.
Although the need of the hour is to migrate existing email templates to IBM Engage, brands need to perceive this as an opportunity to identify a partner who doesn’t just migrate existing eMessage templates to IBM Engage but who is also capable of providing marketing value by helping identify the kind of emails that work, that don’t work, why they do or don’t etc.
In addition, brands should also realize that the benefits of IBM Campaign investments can be truly leveraged only when new campaigns are identified and executed on an ongoing basis. In order to achieve this, brands need a partner like Xerago who has demonstrable experience in developing new campaigns.
If you are an existing eMessage user that wants to upgrade to IBM Engage / Silverpop, please get in touch with us. with us for a seamless upgradation to IBM Engage.