eDM Campaign Implementation

Xerago helped a Canada based prominent loyalty organization's transition from a rudimentary rule based offers mapping to a more streamlined and efficient personalized, segment based offers making use of new data mining rules and introducing automation through Unica eMessage which resulted in over 16,000 unique treatments for the outbound eDM campaigns




Molehill data store

Oracle CRM

Over 16,000 unique treatments for the emailer campaign

Automating the entire process

Business Objects


Unica eMessage

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