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Digital and Data Analytics


Capture, Aggregate, Analyse, Report, and Predict Customer Behaviours to maximize marketing ROI.

We harness the power of data to understand customer behaviour by using various technologies, platforms and processes.

  • Tracking codes, short-codes, and tag managers for data capturing
  • Business intelligence platforms for analysis and reporting
  • Build and optimize statistical and AI models using statistical tools and ML platforms​
  • ETL platforms for CDP, Data marts and warehouses​

Define your analytical needs. We will use our people, processes and technologies to deliver dashboards, reports, insights, CDPs, models and customer scorecards.


We are platform-agnostic. We use your existing tagging, Extract-Transform-Load, Business Intelligence, Analytics, Machine Learning and AI platforms. Where needed we deploy our own analytical stack.

Centralized Data Engineering and Highlights for Trouble-Free Management

With centralized data engineering, we generate frequently-updated and cleaned-up data sets with rich metadata for effective insight generation.

Diverse Reporting Types to Fulfill Varying Needs

Descriptive, predictive and prescriptive insights delivered as per stakeholder-needs, ensuring absolute fulfilment of reporting requirements.

Timely Analytical Deliveries for Just-in-Time Marketing

All dashboards, reports, insights, CDPs, Models and Customer Scorecards are delivered as per SLA. This ensures the timely execution of marketing interventions.

We are Comfortable Working with Most Data and Digital Analytics Tools and Technologies

You’re in Great Company!

Here are some companies for whom we managed their digital and data analytics.


What our Customers are Saying


Nicely done. The analysis is​ improving every week and even​ when I think it will not get any​ better​.


What our Customers are Saying


This is good stuff! Love the analysis on VN. Let’s replicate this methodology for the rest. This should definitely give them a good working model of MIS which I doubt many do not have right now.


What our Customers are Saying


Congrats and thanks to entire Xerago team. The policy persistency model is live now and development was done with clinical precision. It has an accuracy of 95%.


Some Success Stories

Measuring The Reach And Success Of World’s Leading Semiconductor Manufacturer’s Research Portal

Policy Persistency & Cross-Sell Prediction For India’s Growing Life Insurance Provider

Arresting 10 Million+ Improper Server Calls For Cost Save And Accurate Reporting For Hong Leong Bank

Explore the Possibility of Setting up Xerago's Marketing CoE to Manage your Analytics

Our Account Manager will get in touch. Our sales engagement will be low-touch, non-pushy and led by senior folks who will respect your time as much as they expect you to respect theirs. 

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    Digital and Data Analytics is one of the key aspects of marketing transformation in Xerago's Marketing CoE