In God We Trust.
All others bring data.

Digital and Data Analytics Solutions

Digital and Data Analytics - Intro

Digital Analytics

Tag and capture customer activities - Website, Mobile, Campaigns, Organic and Social
Report audience behaviors and sentiments
Build integrated customer profiles and personalize experiences using CDPs
Deliver app analytics - Installs, crashes, DAU, MAU

Data Analytics

Enrich enterprise data with third party sources
Report performance using Business Intelligence tools
Analyze customer behaviors to predict marketing outcomes - retention, churn, cross-sell, etc.

Data-driven marketing. Great concept. Rarely seen in the wild.

Every marketer intuitively understands conversion funnels. And basic metrics like CTL, CPC, and CPA. But when data guys geek out, marketing guys go glassy-eyed.

Presenting Xerago's Digital and Data Analytics Solutions.

Xerago spans the analytics spectrum. Determines what data to capture. Designs tracking codes to do the capture. Finally, recommends marketing actions based on data.

Xerago's Digital and Data Analytics Services are refreshingly different. We help you master data-driven marketing.

Data-driven marketing. Great concept. Rarely seen in the wild.

Every marketer intuitively understands conversion funnels. And basic metrics like CTL, CPC, and CPA. But when data guys geek out, marketing guys go glassy-eyed.

Presenting Xerago's Digital and Data Analytics Solutions.

Xerago spans the analytics spectrum. Determines what data to capture. Designs tracking codes to do the capture. Finally, recommends marketing actions based on data.

Xerago's Digital and Data Analytics Services are refreshingly different. We help you master data-driven marketing.

Two peas in a pod. Yin and Yang. Digital and Data Analytics

Xerago's expertise spans both areas of marketing analytics.

Need a digital analytics partner to manage the analytics across your digital, mobile, and social properties?

Or need a partner to handle your Customer Data Platforms (CDPs)

Both are our cuppa coffee. (Sorry, Chai latte doesn't cut it.)

See if you fit the bill

Need to leverage digital analytics?
Carry multiple products with different purchase / adoption cycles?
Produce tons of customer data?

Got data pipelines, data hypermarts, data lakes, or CDPs?
Want your marketing communication hyper-personalized and right-timed?
Want to transform your customer experience across all channels?

Answered Yes to any of the above? Xerago is likely to add substantial value to you.

What you get. What you don't. What's optional.

In-Scope

Tagging. Reporting. Dashboards. Insights. Scorecards. Models. Marketing Experiments. Experience optimization. Targeting.

Optional

Data warehouse, data mart, CDP set up and managing ETL and data pipelines are covered as part of our MarTech Management solution.

Executing campaigns on scored lists from models is done through our Campaign Management solution.

Out of Scope

Non-marketing analytics - supply chain, financial, or logistics analytics. Market research.

Why Xerago?

Compelling reasons to get you from WHY to WHY NOT!

Marketing. Period. Analytics. Period.

Xerago understands data and its limitless potential for marketing. We know what marketers, as end users, need. Everything we do in analytics is from the marketing angle. We are not an analytics company that does marketing. We are a marketing company that uses analytics.

With our Digital and Data Analytics Solutions, we can track, collect, analyze, report, and optimize your marketing spends and achieve all your marketing objectives.

We got the whole analytics shebang under control

Consulting companies guide. Big data firms collect data. Web analytics agencies help report. Data analytics people build ML / AI models.

When you have service providers for each function, do they function as a whole?

Xerago's digital and data analytics solution is comprehensive.

We do it all. And do it exceedingly well.

From understanding the business to measurement consulting.

Data capture, reporting, analysis and insights. Scorecards. Machine Learning and Artificial Intelligence models.

Xerago offers the entire spectrum of digital and data analytics solutions.

We see humans. Not sessions, events, and transactions.

When digital analytics was nascent (but Casablanca was a thing), we reported sessions and events. And aggregated customer transactions into data warehouses.

But we were ahead of the times.

Today, we have tag management systems, DMPs, CDPs and open APIs. We humanize visitors. Integrate data from multiple systems to build composite customer profiles.

Website interactions and enterprise data are no longer distinct. We now seamlessly merge both digital behavior and enterprise data. So, you can action exactly what each customer needs, omnichannel.

Today, we are older, wiser and a whole load smarter. And still ahead of the times.

We see humans. Not sessions, events, and transactions.

When digital analytics was nascent (but Casablanca was a thing), we reported sessions and events. And aggregated customer transactions into data warehouses.

But we were ahead of the times.

Today, we have tag management systems, DMPs, CDPs and open APIs. We humanize visitors. Integrate data from multiple systems to build composite customer profiles.

Website interactions and enterprise data are no longer distinct. We now seamlessly merge both digital behavior and enterprise data. So, you can action exactly what each customer needs, omnichannel.

Today, we are older, wiser and a whole load smarter. And still ahead of the times.

Measuring matters. What to measure matters more.

Water water everywhere, not a drop to drink. Sadly, this is the fate of most marketing organizations thirsty for insights.

All the data in the world is worthless if it doesn't help you when you need it.

We measure for marketing. We know the events that are the best gauge for given behavior. And tag to capture those.

We feature-engineer enterprise datasets for variables that predict behavior most accurately. And use them to build high-performance machine learning models.

We choose data. And derive insights.

It's not magic. But close. You should see how clients gush!

Third party cookies are dead. Long live First party intelligence.

The death-knell for 3rd party cookies has rung.

Every marketer is scrambling to reduce dependence on third party data and scale up first party analytical capability.

For any analytically driven marketing organization, this is a great opportunity to get rid of your dependence on outsourced intelligence and invest into internal IQ.

Xerago helps you do exactly that.

Privacy and Compliance matters. So does data.

III Party cookies blocked. Ad tracking blocked. CCPA guidelines hurt. TCPA limits communication. CDPA coming up.

What, me worry?

We collect and federate captured events between systems. We manage consents, improve transparency, and provide rights of access, rectification, and erasure. We help brands stay compliant with all privacy policies while still capturing the data that matters for analytics.

We got you covered.

Many IPs. Many devices. One ring to rule them all.

Each tracking tool has a different identifier. So, you only get a fragmented view of your audience. Business decisions based on siloed insights are likely to be flawed. It is like solving a jigsaw with half the pieces missing. What you lack is the complete picture of your audience.

We federate identity intelligence across digital channels. Build a unified "One-view" of your audiences by integrating data from multiple systems and present holistic reports.

All business decisions that you take using our reports become extremely relevant.

Reporting is just one slice of our analytics pizza

Once we capture and organize the data that matters to your marketing, we do a whole lot than just reporting what happened.

We use the data to build cohorts of customers with identical behaviors, run marketing experiments, personalize, and optimize experiences for each cohort, and build statistical and ML models to predict their propensity for using, buying, or renewing products.

Analytics for all marketing stakeholders

Are you from the digital marketing team?

Want to shine a light on your audience's behaviors?

We track and report audience behavior, sliced and diced by products, channels, devices, sources, campaigns and what not.

Need bigger fish to fry?

We help you run marketing experiments to personalize and optimize experiences.

Or are you from the data analytics or data science planet?

We leverage your enterprise customer data to maximize customer value.

We build predictive models to generate scored customer lists for campaigns targeted at lifecycle objectives.

Artificial Intelligence is our alter ego

It seems like everything in marketing is AI-ML-ized! Without any understanding of business value.

We have been using prediction and classification models to solve marketing problems since before analytics was a thing.

Today, we use artificial intelligence algorithms to conduct

Marketing Experiments

Test Digital Experiences for Audience Segments

Fine Tune Customer Segments for Campaigns

Optimize Campaign Communication and Delivery

Analytics solutions for the whole nine yards of marketing lifecycle

Segmentation to determine your ideal target audience
Look-alike models to discover new audiences
Optimization techniques to influence conversion

Regression models to drive cross-sell and upsell
Classification models to reduce churn
Sentiment analysis to evaluate customer satisfaction

We provide analytical solutions spanning your entire marketing lifecycle.

We help you fix analytical bottlenecks

Timing and relevance. Two important currencies in marketing. The outcomes of a mistimed, but relevant message and a timely, but irrelevant message are same. Customers dismiss them.

Variance on data between sources. No federation of identity and behavior intelligence between systems. Sub-optimal usage of the power of analytical platforms. All has an impact on timing and relevance.

Regardless of the reason, Xerago can fix your analytical bottlenecks and help you maximize relevance of your marketing efforts and time it better.

Your stack or mine?

Proprietary. Enterprise. Open-source. Xerago is stack agnostic.

Analytical outputs. Delivered like clockwork.

Each of our digital and data analytics delivery is driven by SLA and TAT.

Infosec safe

Information Security is in our DNA

Our delivery infrastructure and processes are completely up to snuff. All certified compliant with Soc2 Type 2, CCPA, CAN-SPAM, GDPR, CASL and COPPA.
Customer data with PII information? We don't even ask for it.

We use either anonymized or tokenized customer data for analytics.
We use secure VPN to access your analytical and data platforms. So, whether your data is in the DMZs within your premises or in the cloud, it never leaves your environment.

Our Digital Analytics Deliverables

Tagging digital and mobile with UTM and Shortcodes

Analytics reporting and insights generation

Event tracking

Segmentation

Targeting

Personalization

Cross-device analytics

Multi-party data integration

Experience testing and optimization

Journey analytics

Our Data Analytics Deliverables

Data enrichment

Business intelligence reporting and dashboards

Machine Learning and Artificial Intelligence models

Digital and Data Analytics Workflow

We understand your needs and set up dedicated capacity to handle your analytics needs.
We work on a monthly cycle to plan and deliver analytics outputs that align with your marketing priorities.

Understand business & marketing priorities for the month

Agree on expected analytical deliveries and frequency

Agree on reporting metrics and templates

Validate data availability and plan for additional data capture, if needed

Access data and perform analysis

Share models, reports and insights as per SLA

Implement marketing actions based on insights

Track, report and optimize the performance of implemented marketing actions

Our Clients - You'd be in Great Company!

Benefits of Xerago Digital and Data Analytics Solutions

One stop shop for end to end-analytical solutions

One stop shop for end to end-analytical solutions

Efficient tracking and effective targeting

Efficient tracking and effective targeting

Personalized, consistent and connected experiences

Personalized, consistent and connected experiences

Crystal clear view of marketing performance

Crystal clear view of marketing performance

100% compliance with privacy regulations

100% compliance with privacy regulations

From-the-trenches real-life victories

Actual real-life case studies from 15+ years of doing this. And loving every minute.

Client

Large global bank

Challenge

Limited analytics usage and uncertainty in portal conversion

What we did

Extensive page element level tagging
Detailed audience profile building through cookie data + DMP data integration
Deep personalization
Form optimization
Experience testing and optimization

Results

2.9X increase in portal lead generation within a quarter

Client

Global technology brand

Challenge

Poor visibility on marketing performance

What we did

Enterprise analytics tool migration
Tag manager-based tracking
Extensive event tracking
Multi-stakeholder reporting
Portal, campaign and social analytics
Business intelligence reporting

Results

13% increase in portal engagement and 67% increase in SDK downloads

Client

Fast growing Telco

Challenge

Leaky bucket. Large customer churn.

What we did

Accelerated data acquisition with low latency data capture
Feature engineering
Churn prediction model with ensembled models
Quarterly champion-challenger model validation
Scorecard development
Retention campaigns

Results

46% reduction in subscriber churn

We value our customers' business.
But we long for their love.

Customer love

This is good stuff! Love the analysis on VN. Let's replicate this methodology for the rest. This should definitely give them a good working model of MIS which I doubt many do not have right now.

Gregory Tan
VP - Citibank

Congrats and thanks to entire Xerago team. The policy persistency model is live now and development was done with clinical precision. It has an accuracy of 95%.

Pankaj Pandey
Sr. VP -IDBI Federal

Nicely done. The analysis is improving every week and even when I think it will not get any better.

Krishnamurthy Subramanian
Head - ISN Reporting - Intel

Congrats and thanks to entire Xerago team. The policy persistency model is live now and development was done with clinical precision. It has an accuracy of 95%.

Pankaj Pandey
Sr. VP -IDBI Federal

This is good stuff! Love the analysis on VN. Let's replicate this methodology for the rest. This should definitely give them a good working model of MIS which I doubt many do not have right now.

Gregory Tan
VP - Citibank

Congrats and thanks to entire Xerago team. The policy persistency model is live now and development was done with clinical precision. It has an accuracy of 95%.

Pankaj Pandey
Sr. VP -IDBI Federal

Nicely done. The analysis is improving every week and even when I think it will not get any better.

Krishnamurthy Subramanian
Head - ISN Reporting - Intel

Congrats and thanks to entire Xerago team. The policy persistency model is live now and development was done with clinical precision. It has an accuracy of 95%.

Pankaj Pandey
Sr. VP -IDBI Federal