paypal

BANKING

Citibank Vietnam

CHALLENGE

Credit Card Application abandonment was high due to various reasons decreasing the conversion.

SOLUTION

Analysis was done to understand the low conversion and our team found that the drop was mainly due to Production Selection at the Application Page even if the Navigation were from Individual Products. Auto Product Selection was recommended with few more tweaks.

RESULTS

Able to double the conversion within few months.

Get in Touch

For queries regarding our Customer Value Maximization platform or our Professional Services

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