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BANKING

Citibank Malaysia

CHALLENGE

Exit Rate for Home Page was very high resulting in poor visitor retention.

SOLUTION

Analysis was done to understand the drop-off based on channels, visitor profiles, and device type to recommended effective and seamless pathing for visitors.

RESULTS

Exit Rate was reduced from 32.2% to 23.3% within 6 months.

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For queries regarding our Customer Value Maximization platform or our Professional Services

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