The client is the consumer division of financial services of a multinational banking group.The bank has 2,649 branches in 19 countries, including 723 branches in the United States and 1,494 branches in Mexico



  • Improved efficiency
  • Brought role responsibility parity
  • Streamlined the content origination to deployment cycle
  • Significant scaling up of marketing velocity

  • Content Cycle Documentation
  • Process Manual
  • Job Consummation Tracker
  • Style Guide
  • Briefing Format Overhauls
  • Checklists
  • MIS and Reports

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