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Citibank Hong Kong

CHALLENGE

Product Citi Priority through “Direct” Marketing channel had high exit rate in Chinese locale resulting in low traffic to the product page.

SOLUTION

Analysis was done to understand the drop-off based on channels, device type recommended to effectively increase pathing for visitors to the page.

RESULTS

Exit Rate to the Citi Priority has been reduced from 23% to 15% in Direct Channel within 8 months.

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