Xerago bagged the W3 Gold Award for the best website design built for a non-profit firm committed to bridging the gap between the best athletes in India and those in the world.

W3 Gold Award Best Website Builder

The client is a not-for-profit foundations which supports the training and preparation of India's top athletes who have the potential to win the Olympic medal.It is a program of the Foundation for Promotion of Sports and Games, a Not for Profit Company, which is committed to bridging the gap between the best athletes in India and the best athletes in the world thus helping Indian athletes to win Olympic Gold medals.

Challenges

"The organisation wanted to create a communication platform that would help reach a billion Indians and stoke national pride. They wanted to influence the hunger for a Gold Medal for India during the Olympic Games "

Solution

Xerago’s design consultants began with creating the overall information architecture of the site. Post information architecture and layout, Xerago’s consultants worked on wireframes to redesign the homepage. They have created a series of creatives that were specifically chosen to epitomize what the organisation stood for using a three frame showcase banner.

The content in each section was accompanied with appropriate Call to Actions to influence the browsing public to learn more.They have followed a similar design process with the