Xerago bagged the W3 Gold Award for the best website design built for a non-profit firm committed to bridging the gap between the best athletes in India and those in the world.

The client is a not-for-profit foundations which supports the training and preparation of India's top athletes who have the potential to win the Olympic medal.It is a program of the Foundation for Promotion of Sports and Games, a Not for Profit Company, which is committed to bridging the gap between the best athletes in India and the best athletes in the world thus helping Indian athletes to win Olympic Gold medals.

Challenges

"The organisation wanted to create a communication platform that would help reach a billion Indians and stoke national pride. They wanted to influence the hunger for a Gold Medal for India during the Olympic Games "

Solution

"Xerago’s design consultants began with creating the overall information architecture of the site. Post information architecture and layout, Xerago’s consultants worked on wireframes to redesign the homepage Created a series of creatives that were specifically chosen to epitomize what the organisation stood for using a three frame showcase banner The content in each section was accompanied with appropriate Call to Actions to influence the browsing public to learn more Followed a similar design process with the inner pages, maintaining consistency in branding guidelines Created sections within the inner pages dedicated to the athletes sponsored by the organisation. Created an easy to fill submission form for Olympic Gold Quest’s ‘Power Your Champion’ initiative Social share icons were also embedded across all profiles and news articles to make content shareable and invoke engagement. Integrated the Joomla CMS suite "

Results

"Site became a rich repository of information related to India’s athletes and sporting goals Wider audience reach and became the go-to source for all information relating to India’s Olympic athletes and goals W3 Gold Award for the best Non Profit site design"

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