Xerago helped a global tech giant create the kind of user experience that aligned with visitor expectations, directly impacting session duration in the best way.

Xerago was hired by a Global Tech Company to oversee the performance of Developer Zone and provide Analytics and Reporting services.

"The client is an American global technology company and the world's largest semiconductor chip maker, based on revenue. The company combines advanced chip design capability with a leading-edge manufacturing capability."

Challenges

"The client wanted to gain insights about their Developer Zone (IDZ), an international online program designed to encourage and support independent software vendors in developing applications for its hardware and software products."

Solution

"Xerago was hired by the client to oversee the performance of their Developer Zone(IDZ) and provide Analytics and Reporting services. Xerago evaluated the scale of mediums that needed to be analysed and narrowed down Abode Analytics as the ideal tool to leverage to meet their requirement. Towards this, Xerago in total provides 16 different reports that provide insights about specific parts of IDZ. During the understanding phase , Xerago identified key zones of the IDZ. The following are the key zones... "

Results

"The company was able to create user experience that closely matched visitor expectations and increase average time of visit A better understanding of how and why users were engaging with website content Understand user sentiments and opinions about the brand’s program"

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