With the help of Unica Campaign and eMessage, Xerago helped a Canada based premium loyalty organization scale up their marketing programs, gaining a 100% lift in marketing velocity in 6 months.

The client is a global data-driven marketing and loyalty analytics company based in Montreal, Quebec, Canada. It owns and operates Air Miles Middle East loyalty program and also own stakes in other loyalty programs, such as Club Premier in Mexico and Think Big, a partnership with AirAsia and Tune Group.

Results

Execute the targetted number of campaigns marked on the campaign calendar with zero increase in headcount.

In a span of 6 months LMG acheived over 100% lift in marketing velocity. Further the benefits of automation and streamlined process flows resulted in signficant efficiency lifts.

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