"Xerago started this assignment by customizing Google Analytics tracking code on pages and Call-to- action buttons were tagged with the same. In order to reach the application target, Xerago developed and executed digital campaigns and during the process, made it imperative that best practices were implemented for executing campaigns that included creation of separate ad groups for each course for which applications were targeted. As a part of the campaign created, Xerago ensure the keywords that were targeted on the previous years were fine tuned for both SEO as well as SEM activities. Prior to the launch of the campaign, Xerago created a solid media plan which was shared 2 weeks before the launch of the actual campaign. The media plan covers all facets of the campaign such search campaigns, display campaigns, ad copies, ad creatives, and landing pages. Xerago made sure all the deliverables were in line with the guidelines provided by the client. The campaigns planned were executed according to the media plan. The solution trickled down to execute city wise targeting to make sure the reach of the campaign was expanded. At the end of the campaign period, vital metrics like impressions, clicks, CTR and CPC were tracked independently for each campaign."