Xerago helped standardize campaign processes for a major Asian telecom player, making it possible to run more than 30 campaigns of varying complexities a month.

Standardizing Campaign Process Varying Complexities

Singapore's fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. It operates a mobile network that provides 4G, 3G and 2G services. It also manages an island wide HFC network that delivers multi-channel pay TV services (including HDTV, Internet TV and on-demand services) as well as ultra-high speed residential broadband services.


  • Lower marketing velocity despite marketing automation platform implementation
  • SMS only campaigns
  • Ad hoc customer response measurement and inefficient tracking mechanism
  • No means to manage contact solicitation


  • Identified lack of a streamlined campaign management process, non-adherence to best practices and too many manual overheads results in abysmal campaign velocity
  • Streamlined process across entire campaign lifecycle (creation