Xerago helped a major public-listed banking giant successfully navigate their way around the problem of credit card application abandonment, leading to increase in conversions.

One of the largest bank in the world, with presence across the globe, is our existing client. This major credit card player, was unable to resolve their issue around huge drop offs to the credit card application page on their regional website. This imbalance put a significant strain on conversions generated. The Bank is technology-focused and emphasizes the development of financial capabilities to serve its clients spread across the globe.

Challenges

The site was facing huge drop offs to credit card application page which were highly disproportional to their digital marketing spends. This inconsistency resulted in disturbing the overall lead generation which had to be fixed immediately

Solution

"Xerago's Web analytics division conducted audits and revisited every page on the client’s site and analyzed the form page to understand the low conversion and our team found that the drop was mainly due to inconsistency in product selection on the application page that led to poor navigation to individual products. Auto Product Selection was recommended with few more tweaks, which fixed the problem instantaneously Xerago created various pre & post login dashboards for website and mobile app (Adobe Analytics & Excel based) on daily, weekly and monthly basis to understand the user flows & behavior. Xerago implemented various level checks to ensure that the leads generated for their product are maintained consistently by thorough monitoring "

Results

Technology

Able to double the conversion within few months.

By generating multiple dashboards on regular basis and providing intelligent insights, conversion rates have increased.

Rectified friction points to reduce drop-offs.

Adobe Analytics

Generated deeper insights on traffic from various channels, applications submitted and other business metrics.

Results

Able to double the conversion within few months.

By generating multiple dashboards on regular basis and providing intelligent insights, conversion rates have increased.

Rectified friction points to reduce drop-offs.

Generated deeper insights on traffic from various channels, applications submitted and other business metrics.

Technology

Adobe Analytics

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