The site was facing huge drop offs to credit card application page which were highly disproportional to their digital marketing spends. This inconsistency resulted in disturbing the overall lead generation which had to be fixed immediately
"Xerago's Web analytics division conducted audits and revisited every page on the client’s site and analyzed the form page to understand the low conversion and our team found that the drop was mainly due to inconsistency in product selection on the application page that led to poor navigation to individual products. Auto Product Selection was recommended with few more tweaks, which fixed the problem instantaneously Xerago created various pre & post login dashboards for website and mobile app (Adobe Analytics & Excel based) on daily, weekly and monthly basis to understand the user flows & behavior. Xerago implemented various level checks to ensure that the leads generated for their product are maintained consistently by thorough monitoring "