The company's portal was experiencing an increase in number of drop offs during Hotel Booking process. Towards this, they wanted to execute a campaign targeting all dropped off customers.
"Xerago to address the company's requirement, used Adobe Campaign and provided the following solutions: Personalization of images used based on the origin city of the user. Created a rule based offers for the online users. Rules were designed based on users past interactions with the brand. Personalize recommendation to users based on propensity score in customer profile Deployed campaign management best practices and helped organize offers across multiple products Streamlined process across entire campaign lifecycle"