Xerago helped an online travel company based in India, achieve significant increase in completed transactions as well as an overall improvement in customer experience with new offers and recommendations.

Significant Improvement In Customer Experience

The client is an Indian online travel company founded in 2000. The company provides online travel services including flight tickets, domestic and international holiday packages, hotel reservations, and rail and bus tickets.

Challenges

The company's portal was experiencing an increase in number of drop offs during Hotel Booking process. Towards this, they wanted to execute a campaign targeting all dropped off customers.

Solution

"Xerago to address the company's requirement, used Adobe Campaign and provided the following solutions: Personalization of images used based on the origin city of the user. Created a rule based offers for the online users. Rules were designed based on users past interactions with the brand. Personalize recommendation to users based on propensity score in customer profile Deployed campaign management best practices and helped organize offers across multiple products Streamlined process across entire campaign lifecycle"