Volume of day to day content migration volume across Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines, Australia, Hong Kong, India,UAE & UK was high, hence Citi was looking for a partner that could manage multilingual content, across timezones, with unique challenges to each market. Several in-country agencies were creating web pages that followed different standards. Hence standardization and setting cadence to a daily process demanded huge process maturity and Digital Marketing lifecycle experience.
Centralised process was created to match multiple countries in APAC and EMEA regions.Best practices and standards were figured out, tested and explained over multiple sessions to countries and ensured they are adhered. Xerago also created acustomised time zone support mechanism based on every country, their needs and operations.Over multuple training sessions, Xerago educated their local agencies, providing customised checklists and fail-safe methods. Priorities and escalations were handled instantly and administered promptly.