Xerago revolutionized a private health insurance company's digital marketing, with a 92% increase in organic traffic to the website within a span of 3 months.

Revolutionary Increase In Organic Traffic

The client is one of the best Health Insurance Company in India that offers Health Insurance, Medical Insurance and Travel Insurance Plans online in India. Founded on 8 August 2007, it is a joint venture between one of the biggest Hospital networks group in India and one of the world's leading reinsurers.

Challenges

The client was facing search engine discoverability issue of its portal. In addition to this, several category keywords resulted in competitor’s website being displayed above the client's website URL. The search results of certain specific keywords fluctuated between page 1 and 2 of google results, as well. As a result, the company wanted to improve its search engine ranking (page wise) and overall visibility of the website.

Solution

Xerago conducted a comprehensive portal audit of the insurer's online portal to identify the reasons that impacted the portal’s search rankings and visibility. In order to improve the search engine rank of the portal, Xerago devised a strategy to use the combination of both on page and off page optimization techniques. Xerago deployed a structured on-page optimization process to improve accessibility of the on-p