Xerago helped a major public-listed banking giant successfully resolve their pathing issue on one of their APAC sites.

Global banking giant, with highly driven credit card presence is our existing client. This major player, was faced with a problem of huge drop offs to one of their page on APAC region site. This imbalance put a significant strain on the overall traffic to their site

Challenges

Drop offs to the home page was very high resulting in poor conversion rate percentage. This inconsistency resulted in poor traffic to the overall site which had to be fixed immediately

Solution

Xerago's Web analytics division monitors our client’s website round the clock with stringent quality control which helped our team detect and fix the problem of huge exit rate and poor conversion. Our expert analysts were able to analyze the page to understand the poor conversion and recommendations were given in terms of Product Proposition, Button Differentiation, and Button Position with reduced noise distraction. Our team’s suggestion actually drove the customers to the Home Page, thereby fixing the exit rate with immediate effect.

Results

Technology

Able to increase both CTR and CTL contributing 63.5% increase in Leads.

Multiple locales, not a challenge to our analysts, as we are well experienced to handle multi-lingual websites

Continuous monitoring helped our team fix the prevalent problem with immediate effect, reducing the overall impact within a short duration

Adobe Analytics

By generating multiple dashboards on regular basis and providing intelligent insights, conversion rates have increased

Rectified friction points to reduce drop-offs.

Generated deeper insights on traffic from various channels, applications submitted and other business metrics.

Results

Able to increase both CTR and CTL contributing 63.5% increase in Leads.

Multiple locales, not a challenge to our analysts, as we are well experienced to handle multi-lingual websites

Continuous monitoring helped our team fix the prevalent problem with immediate effect, reducing the overall impact within a short duration

By generating multiple dashboards on regular basis and providing intelligent insights, conversion rates have increased

Rectified friction points to reduce drop-offs.

Generated deeper insights on traffic from various channels, applications submitted and other business metrics.

Technology

Adobe Analytics

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