Thanks to Xerago's careful monitoring and timely intervention, a major public-listed banking giant was able to resolve poor conversion rate percentages on one of their APAC region sites.

One of the largest bank in the world, with presence across the globe, is our existing client. This major credit card player, was faced with a puzzling problem of huge drop offs to one of their page on APAC region site. This imbalance put a significant strain on the overall traffic to their site

Challenges

Drop offs to the form Page was very high resulting in poor conversion rate percentage. This inconsistency resulted in poor traffic to the overall site which had to be fixed immediately

Solution

"Xerago's Web analytics division monitors our client’s website round the clock with stringent quality control which helped our team detect and fix the problem of huge exit rate and poor conversion. Our expert analysts were able to analyze the page and found that the ‘Promotion’ was not stated in the page which led the customers to exit on the Mortgage calculator page from Paid channel. We suggested to display the ‘Promotion’ in the calculator page which actually drove the customers to the Form Page, thereby fixing the exit rate with immediate effect. "

Results

Conversion Rate had increased from 2% to 4% within few months increasing the overall leads.

Continuous monitoring helped our team fix the prevalent problem with immediate effect, reducing the overall impact within a short duration

By generating multiple dashboards on regular basis and providing intelligent insights, conversion rates have increased.

Rectified friction points to reduce drop-offs.

Generated deeper insights on traffic from various channels, applications submitted and other business metrics.

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