Xerago helped the oldest telecommunication provider in Malaysia keep track of leads generated, identify and reduce user struggle points, and complete path analysis from start to finish.

The client is the oldest mobile telecommunications provider in Malaysia. Being one of the very few companies in Malaysia to originally obtain a cellular phone license, it successfully introduced mobile telephony in Malaysia through its ART-900 service, using the first generation Extended Total Access Communication System specifications of the United Kingdom, a derivative of the Advanced Mobile Phone System technology. The company now provides a variety of business services such as Prepaid and postpaid services, Broadband services & Mobiles/ electronic gadgets.

The client wanted to execute different campaigns for customer retention of various parameters such as based on offers, mobile, and many more. Xerago’s solutions helped the company to retain the existing ones; additionally helped to capture customer which ultimately increased ROI.

Challenges

  • Company was facing issues in retaining the existing customer in the network. The overall renewal of contract was witnessed stiff curve. Additionally, the client wanted to a have a full-fledged synchronized marketing strategy to deliver the optimum solutions with excellent quality as a prime motto
  • Company wanted to increase the revenue by migrating the consumers to a higher plan. Client wanted to up-sell its products/ services to the existing loyal customers.

Solution

Xerago’s marketing strategy helped them to create a well-engineered market segmentation to proceed with the further communication

  • The marketing strategy was developed wherein the customer was notified with help of an SMS/ a call whose contract expired in recent days but haven’t renewed contract.
  • New promo codes have been allocated to customers to avail the service and discount associated with them.
  • As the basis of thorough research of consumers’ relationship with the company and it helped to create strong market segmentation. Additionally, segmented loyal customer for further communication.
  • Also, focused on the historical consumer usage pattern to determine the right consumers to upgrade to the higher plan
  • The campaign was executed to target low ARPU customers below a certain plan and ask them to change their bill plan to the new plan with Lifestyle benefits
  • The marketing strategy was developed wherein the customer was notified with help of an SMS/ a call whose contract expired in recent days but haven’t renewed contract.
  • New promo codes have been allocated to customers to avail the service and discount associated with them.

Results

Technology

The bank was able to know how many leads are being generated daily, weekly and monthly. These leads were split by various marketing channels.

Ability to identify and reduce stuggle points for users on the website.

Complete path analysis from Start to End.

Adobe Analytics Reporting & Implementation using Dynamic Tag Management System, Adobe Launch and Adobe Target.

Results

The bank was able to know how many leads are being generated daily, weekly and monthly. These leads were split by various marketing channels.

Ability to identify and reduce stuggle points for users on the website.

Complete path analysis from Start to End

Technology

Adobe Analytics Reporting & Implementation using Dynamic Tag Management System, Adobe Launch and Adobe Target

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