Xerago helped the oldest telecommunication provider in Malaysia keep track of leads generated, identify and reduce user struggle points, and complete path analysis from start to finish.

The client is an oldest mobile telecommunications provider in Malaysia which is also a member of the Axiata group of companies.

Challenges

The client was using mulitple analytics tools and was unable to get accurate details on leads, sales, conversion and so on. They pruchased Adobe Marketing cloud that included Analytics, Target & Audience manager. Xerago was requested to be their Adobe implementation partner for their portal website and mobile app.

Solution

Xerago has provided the Adobe Analytics and Adobe Target implementation roadmap, wireframes and Solution design reference. Based on the SDR, Adobe Analytics and Adobe Target has been implemented for Portal site and Mobile apps through DTM and Adobe launcher.

Results

Technology

The bank was able to know how many leads are being generated daily, weekly and monthly. These leads were split by various marketing channels.

Ability to identify and reduce stuggle points for users on the website.

Complete path analysis from Start to End.

Adobe Analytics Reporting & Implementation using Dynamic Tag Management System, Adobe Launch and Adobe Target.

Results

The bank was able to know how many leads are being generated daily, weekly and monthly. These leads were split by various marketing channels.

Ability to identify and reduce stuggle points for users on the website.

Complete path analysis from Start to End

Technology

Adobe Analytics Reporting & Implementation using Dynamic Tag Management System, Adobe Launch and Adobe Target

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