Product Positioning Multi-Channel B2B Marketing

Xerago helped a software giant drive brand awareness and reinforce its product positioning by running B2B marketing campaigns across channels that increased email open rates from 14% to 35%.

The client is a leading provider of software solution that enables business to integrate internal operations, business partners and customer channels in real time.

Challenges

The company was looking to reinforce its product positioning and create brand awareness of its leadership position in the BPM space. Xerago was identified as a partner to drive this B2B marketing campaign.

Solution

Xerago undertook a detailed analysis of the client's marketing environment, competition and product positioning. Xerago identified that a successful campaign would entail:-

1. Targeting C level executives within the target group of companies.

2. Leverage SOA (Service Oriented Architec