Xerago simplified and optimized eDM performances for the consumer division of the financial services of a multinational banking group, thereby lowering customer fatigue as well as significantly reducing costs.

The client is the consumer division of financial services of a multinational banking group.The bank has 2,649 branches in 19 countries, including 723 branches in the United States and 1,494 branches in Mexico

Promotional, Usage and marketing EDMs are sent to customers. The client was looking for an optimal method to share successfully performing mailers to key markets for local adoption.

Challenges

Around 20 plus product managers are responsible for marketing and usage eDMs that are blasted to customers.Client email management tool provides key eDM metrics like delivery status, open rates, bounce rates but did not provide actual conversion and landing page traffic.

Solution

Customised monthly reports were created for individual markets, required data was sourced from job request tool, Emailing platform and from Adobe Analytics. All CTAs were tagged with unique parameters and click rates & conversion rates were mapped in the consolidated reports. Xerago built special reports that was designed intuitively so that every stakeholder (Depending on access rights) could easily view mailer performance wthout a hitch.

Results

Technology

Highly convenient for product managers to view and optimise their eDM performances month on month. Redundant and Non performing eDM's up to 15% of monthly volume was reduced based on consolidated performance report. This led to lower customer fatigue and reduced costs of eDMs.

Adobe Analytics, Kana Connect, MS Sharepoint

Results

Highly convenient for product managers to view and optimise their eDM performances month on month. Redundant and Non performing eDM's up to 15% of monthly volume was reduced based on consolidated performance report. This led to lower customer fatigue and reduced costs of eDMs.

Technology

Adobe Analytics, Kana Connect, MS Sharepoint

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