Xerago helped a leading player in infrastructure development headquartered in Chennai, India, achieve significant results across web metrics.

The client is a leading player in infrastructure development with a world-class engineering capability. It manages sales and support of machines, engines and equipment for mining, construction and road-laying activities.It was established in 1967 and is headquartered in Chennai, India.

A $400 million company, who has been at the forefront of infrastructure development in India through its product and service innovations and an expanding portfolio of partnerships with global brands including Caterpillar for whom it is a global top-ten dealer wanted a website that would truly reflect its brand positioning, have a modern look and feel, would be highly user-friendly and accessible and would evolve into becoming a digital cost centre for them.

Challenges

Both firm's corporate and its client-dedicated websites had a dated look. Both the websites were not optimized for delivery via a variety of devices including smartphones and tablets. They had trouble in maintaining a consistent look and feel across all the pages of its website. Deployment of new pages took a considerable amount of time. Lead capture mechanisms were not easily accessible and were not producing sufficient leads.

Solution

Xerago to address the company's requirement, used Adobe Campaign and provided the following solutions:

  • Personalization of images used based on the origin city of the user.
  • Created a rule based offers for the online users. Rules were designed based on users past interactions with the brand.
  • Personalize recommendation to users based on propensity score in customer profile
  • Deployed campaign management best practices and helped organize offers across multiple products Streamlined process across entire campaign lifecycle

Results

The organisation could see improvement ranging from the moderate to the significant, across all web metrics.

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