Xerago helped a leading player in infrastructure development headquartered in Chennai, India, achieve significant results across web metrics.

The client is a leading player in infrastructure development with a world-class engineering capability. It manages sales and support of machines, engines and equipment for mining, construction and road-laying activities.It was established in 1967 and is headquartered in Chennai, India.

"A $400 million company, who has been at the forefront of infrastructure development in India through its product and service innovations and an expanding portfolio of partnerships with global brands including Caterpillar for whom it is a global top-ten dealer wanted a website that would truly reflect its brand positioning, have a modern look and feel, would be highly user-friendly and accessible and would evolve into becoming a digital cost centre for them."

Challenges

Both firm's corporate and its client-dedicated websites had a dated look. Both the websites were not optimized for delivery via a variety of devices including smartphones and tablets. They had trouble in maintaining a consistent look and feel across all the pages of its website. Deployment of new pages took a considerable amount of time. Lead capture mechanisms were not easily accessible and were not producing sufficient leads.

Solution

"In line with the client's requirements, Xerago delivered a website that provided – A refreshing visual experience that is fully compliant with the organisation styling norms. Scientifically-designed structure that categorizes and presents all product, service and informational offerings through a universal mega menu that allows users to navigate to any part of the site with just a couple of clicks. Responsive design resulting in a website that could be visited and accessed through a variety of devices including laptops, deskops, smartphones and tablets. Easily viewable contact options and availability of a lead capture mechanism on every page and tracking mechanisms to provide actionable insights on visitor behaviour. Xerago deployed the redesigned websites on a WordPress CMS platform. This had the following advantages – It ensured a consistent look and feel for the pages belonging to the Corporate website and the their client portal. Pages could be modified, QCed and deployed quickly."

Results

The organisation could see improvement ranging from the moderate to the significant, across all web metrics.

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