Increased Website Brand Awareness

Xerago helped the Indian affiliate of an international NGO increase brand awareness by building a website that would significantly boost donations.

The client is an international non-governmental organization whose primary aim is to work against poverty and injustice worldwide. This NGO is a federation of 45 country offices that works with communities, often via local partner organisations, on a range of development issues.

"An Indian affiliate of an International NGO , which is a global movement of people working together to further human rights and defeat poverty. The organisation's website followed the template established by its HQ and its domain was also an offshot of the HQ's domain. However, they obtained approval to follow a different template and wanted a website that would be trendy-looking, would help raise brand awareness and would ultimately become a regular source of donor income to help them fund its social activities."


To develop a highly functional and user-friendly website with visual appeal of a high order so as to justify the exemption obtained from HQ.


Xerago adopted a multi-pronged approach that included:

  • A separate domain name was created which would provide a digital brand identity of its own and also help in SEO efforts considerably.