Xerago helped the Indian affiliate of an international NGO increase brand awareness by building a website that would significantly boost donations.

The client is an international non-governmental organization whose primary aim is to work against poverty and injustice worldwide. This NGO is a federation of 45 country offices that works with communities, often via local partner organisations, on a range of development issues.

"An Indian affiliate of an International NGO , which is a global movement of people working together to further human rights and defeat poverty. The organisation's website followed the template established by its HQ and its domain was also an offshot of the HQ's domain. However, they obtained approval to follow a different template and wanted a website that would be trendy-looking, would help raise brand awareness and would ultimately become a regular source of donor income to help them fund its social activities."

Challenges

To develop a highly functional and user-friendly website with visual appeal of a high order so as to justify the exemption obtained from HQ.

Solution

Xerago adopted a multi-pronged approach that included:

  • A separate domain name was created which would provide a digital brand identity of its own and also help in SEO efforts considerably.
  • Highly aesthetic and visually appealing creatives.
  • Development of a responsive website with
    • Well thought-through categorizations and structure presented through a mega menu which also enabled users to access informational and other offerings easily through one/two clicks.
    • A portal that provides a variety of engagement options and functionalities for contributing Supporters.
    • A prominently-placed DONATE NOW button that takes users interested in contributing to a fast and easy-to-use donation form
    • A crowdfunding portal to help the firm raise funds for specific causes and campaigns
    • Easily customizable relief pages that can be launched effortlessly and with little preparation when a disaster strikes.

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